Monday 10 September 2001 - The world can change in a day. Don’t miss your daily edition of in-depth news.
It’s not often that a print ad literally jumps up and throttles our attention like this one - done for local newspaper brand Cape Times - did this morning.
There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the ‘76 Soweto riots.
Using iconic events from history, the campaign highlights the fact that world-changing events often can’t be predicted and that the course of history can, quite literally, change in a day.
Love the art direction and the hard-hitting message of these ads. Stunningly arresting.
Agency: Lowe Bull Cape Town
Creative Director: Kirk Gainsford
Head of Copy: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Account Manager: Lindsay Keen
Hello this message is funny.
I will definitely read your diary..
Thank you